scorecard
Free Product-Led Growth (PLG) Benchmark Scorecard
Benchmark your product against the PLG mechanics that actually drive efficient growth in 2026. 12 questions across four dimensions: time-to-value, expansion mechanics, viral and network effects, and self-serve revenue. Score yourself against the OpenView and a16z PLG Index. Diagnostic outputs from Sales-Led to PLG Best-in-Class with specific improvement priorities.
Question 1 of 12
How fast does a new user reach their first 'aha moment'?
Question 2 of 12
Can a user get value without inviting anyone or connecting integrations?
Question 3 of 12
What % of signups complete activation in week 1?
Question 4 of 12
How does a user trigger an upgrade?
Question 5 of 12
What is your Net Dollar Retention (NDR)?
Question 6 of 12
How many users on a paying account are active monthly?
Question 7 of 12
Does usage create artifacts seen by non-users?
Question 8 of 12
What % of new users come from existing-user invites or shares?
Question 9 of 12
Does the product get more valuable as more people on the user's team/network use it?
Question 10 of 12
Can a customer go from $0 to $10K ARR without talking to sales?
Question 11 of 12
What % of revenue comes from self-serve (no sales touch)?
Question 12 of 12
How is pricing surfaced and explained?
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About the Author
David Shadrake
David Shadrake works on strategic business development and tech partnerships, with focus areas across AI, fintech, venture capital, growth, sales, SEO, blockchain, and broader tech innovation. Read more of his perspective on partnerships, market dynamics, and emerging technology at davidshadrake.com.