7-Touch Outbound Email Sequence Template

First email sets the tone. Short, curious, no pitch. The subject line should create a gap — they click because they want to know what the 'wrong approach' is.

Subject: [pain point] (wrong approach?)

[First Name] — most [role]s try to solve [pain point] by [common wrong approach]. Rarely works at scale.

We found a different way. Helped [proof point] get to [result].

Curious what's not working on your end — mind if I share how they did it?

Keep the connection request under 300 characters. No selling. Just be a human who does relevant work.

[First Name] — came across [Company] and thought it'd be worth connecting. Working with a few [industry] teams on [topic] right now.

— [Your Name]

Second email leads with proof, not your product. Offer something tangible (breakdown, framework, case study) rather than asking for a meeting.

Subject: what [similar company] changed about [pain point]

[First Name] — worked with a [industry] company similar to [Company] on their [pain point]. They hit [result].

The fix was simpler than expected.

Want me to send over the 1-page breakdown?

Phone is the most ignored channel — but a voicemail creates familiarity. When they see your next email, they'll recognize the name. Keep it under 30 seconds.

Voicemail script (under 30 seconds):

"Hey [First Name], it's [Your Name]. Sent you a note about [pain point] — helped [proof point] hit [result] and thought it might be relevant for [Company]. Not sure if you saw it. Either way, my number is [phone]. Or just reply to the email if that's easier."

LinkedIn message after they've accepted your connection request. Lead with value. Don't mention your product.

[First Name] — we recently put together a short playbook on solving [pain point] in [industry]. Based on data from [proof point].

No pitch — just the framework. Happy to send it over.

Would that be useful?

Third email gets more direct. The question-based CTA is low commitment — they can reply with one word. That's all you need to start a conversation.

Subject: 1 question about [pain point]

[First Name] — when [industry] teams struggle with [pain point], it's usually one of 3 things. Fixed all 3 for [proof point] ([result]).

Which one is the biggest headache at [Company] right now?

The breakup gets the highest reply rate of any email in the sequence. Loss aversion + low pressure. Many deals start here.

Subject: closing the loop

[First Name] — reached out a couple times about [pain point] at [Company]. No response = no problem.

If it's ever a priority, the offer stands — [proof point] got to [result] and I can show you exactly how.

Should I check back in a few months, or not your thing?