D

Templates

Seed-Stage Pitch Deck Template

A proven 12-slide pitch deck template used by YC and top-tier VC-backed founders. Copy and customize for your next fundraise.

Slide 1: Title

Keep it clean. One sentence that a 5-year-old could understand.

[Company Name]
[One-line description of what you do]
[Your Name, Title]
[Contact Email]

Slide 2: Problem

Make the pain real and specific. Use data. VCs invest in problems, not solutions.

The Problem:
- [Pain point 1: Specific, quantifiable problem]
- [Pain point 2: Why existing solutions fail]
- [Pain point 3: Cost/impact of the problem]

[X]% of [target audience] experience this problem, costing them [$ amount] per year.

Slide 3: Solution

Show, don't tell. Screenshots or a demo video link is ideal here.

Our Solution:
[2-3 sentence description of your product/service]

Key Benefits:
1. [Benefit 1] — [quantified impact]
2. [Benefit 2] — [quantified impact]
3. [Benefit 3] — [quantified impact]

Slide 4: Market Size

Bottom-up analysis is more credible than top-down. Show how you calculated SOM.

Market Opportunity:

TAM: $[X]B — [Total market definition]
SAM: $[X]B — [Serviceable segment]
SOM: $[X]M — [Realistic 3-year target]

Source: [Credible source]

Slide 5: Traction

This is the most important slide. Lead with your strongest metric. Show a growth chart if possible.

Traction & Milestones:

- [Key metric]: [Value] (growing [X]% MoM)
- [Revenue/Users]: [Value]
- [Notable customers/partners]
- [Key milestone achieved]

Slide 6: Business Model

VCs want to see a clear path to strong unit economics. If early, show projected numbers with assumptions.

Revenue Model:
- [Pricing model: SaaS, marketplace, usage-based, etc.]
- [Price point: $X/month per user]
- [Current/projected unit economics]

Key Metrics:
- CAC: $[X]
- LTV: $[X]
- LTV/CAC Ratio: [X]x

Slide 7: Team

Highlight why THIS team is uniquely positioned to solve THIS problem. Domain expertise > brand names.

Founding Team:

[Name 1] — [Role]
[Relevant experience: previous exits, domain expertise, technical skills]

[Name 2] — [Role]
[Relevant experience]

Advisors: [Notable names if applicable]

Slide 8: The Ask

Be specific about what this money buys. VCs want to know what the next fundraise will look like.

Raising: $[X]M Seed Round

Use of Funds:
- [X]% Engineering & Product
- [X]% Go-to-Market
- [X]% Operations

Milestones This Round Will Achieve:
1. [Milestone 1]
2. [Milestone 2]
3. [Milestone 3]

Pro Tips

  • 01VCs spend an average of 3 minutes on a cold deck. Your first 3 slides must answer: what, why now, and why you — or they'll never reach the traction slide
  • 02Bottom-up market sizing is 10x more credible than top-down. '10,000 target companies × $50K ACV = $500M SAM' beats 'the market is $50B' every time
  • 03Your traction slide should show a graph, not a bullet list. Momentum is visual. If your numbers don't look good on a chart, you're not ready to raise
  • 04The 'Why This Team' slide is where most seed decks fail. Investors bet on founders, not ideas — make your unfair advantage for solving THIS problem crystal clear
  • 05Send the deck as a PDF, never PowerPoint. And never, ever send a deck without a warm intro unless you're at the very top of your game
By David Shadrake · Free, no signup required

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David Shadrake

David Shadrake works on strategic business development and tech partnerships, with focus areas across AI, fintech, venture capital, growth, sales, SEO, blockchain, and broader tech innovation. Read more of his perspective on partnerships, market dynamics, and emerging technology at davidshadrake.com.